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"A WILD-RIDE ACCOUNT" —The Hollywood Reporter
"EPIC" —The New York Times
"INDISPENSABLE" —Los Angeles Times
"DEFINITIVE" —The Wall Street Journal
"SCINTILLATING" —Publishers Weekly
"AUTHORITATIVE" —Kirkus Reviews
"GRIPPING" —Rolling Stone
"A MUST FOR ANY SUPERHERO OR POP-CULTURE FAN" —NY Post
"ESSENTIAL" —The Daily Beast
"A SUPERPOWERED MUST-READ" —USA Today
"REVELATORY" —The Miami Herald
"AS FULL OF COLORFUL CHARACTERS, TRAGIC REVERSALS AND UNLIKELY PLOT TWISTS AS ANY BOOK IN THE MARVEL CANON" —Newsday
Lee shot the commercial in the summer of 1976; by the end of the year he was mulling other possibilities for endorsement deals, even for other shaving products. “I could create a unique-looking character called Super Bic who would have many ‘close shaves’ in his never-ending battle against evil felons and hirsute jowls,” he wrote to a marketing agent. “Additionally, I could mention the ads in our ‘Bullpen Bulletins,’ which are printed in more than 75 million Marvel Comics annually. Needless to say, I’d be happy to personally promote the product any way I could.”