MARVEL COMICS: THE UNTOLD STORY

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"A WILD-RIDE ACCOUNT" —The Hollywood Reporter
"EPIC" —The New York Times
"INDISPENSABLE" —Los Angeles Times
"DEFINITIVE" —The Wall Street Journal
"SCINTILLATING" —Publishers Weekly
“FASCINATING” —GQ
"AUTHORITATIVE" —Kirkus Reviews
"GRIPPING" —Rolling Stone
"PRICELESS" —Booklist
"A MUST FOR ANY SUPERHERO OR POP-CULTURE FAN" —NY Post
"ESSENTIAL" —The Daily Beast
"A SUPERPOWERED MUST-READ" —USA Today
"REVELATORY" —The Miami Herald
"AS FULL OF COLORFUL CHARACTERS, TRAGIC REVERSALS AND UNLIKELY PLOT TWISTS AS ANY BOOK IN THE MARVEL CANON" —Newsday

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Marvel Hits Prime Time
A former Hollywood executive named Dan Goodman bought the television rights for Spider-Man in 1976. As the low-budget pilot was prepared for CBS with independent producer Chuck Fries, Stan Lee found that his input was not encouraged. “I was supposedly the consultant,” he said, “but they really didn’t listen to me very much.” 
Shortly afterward, Frank Price, the new head of Universal television, asked his son about the green monster on his sweatshirt, and decided that The Incredible Hulk would make good television. For $12,500, he secured the live-action television rights to twelve Marvel characters of his choice; as both Dan Goodman and Chuck Fries had done, Price pitched CBS, preparing life-sized cardboard cutouts of the characters—including Doctor Strange, Captain America, the Human Torch, Ms. Marvel, and the Sub-Mariner—and arranging them around the network’s conference room. CBS agreed to finance two-hour pilots of eight of them, and in a matter of months The Incredible Hulk went into production. For the first time in a decade, Marvel would be transmitted into American living rooms. 






(Text from Marvel Comics: The Untold Story)

    Marvel Hits Prime Time

    A former Hollywood executive named Dan Goodman bought the television rights for Spider-Man in 1976. As the low-budget pilot was prepared for CBS with independent producer Chuck Fries, Stan Lee found that his input was not encouraged. “I was supposedly the consultant,” he said, “but they really didn’t listen to me very much.”

    Shortly afterward, Frank Price, the new head of Universal television, asked his son about the green monster on his sweatshirt, and decided that The Incredible Hulk would make good television. For $12,500, he secured the live-action television rights to twelve Marvel characters of his choice; as both Dan Goodman and Chuck Fries had done, Price pitched CBS, preparing life-sized cardboard cutouts of the characters—including Doctor Strange, Captain America, the Human Torch, Ms. Marvel, and the Sub-Mariner—and arranging them around the network’s conference room. CBS agreed to finance two-hour pilots of eight of them, and in a matter of months The Incredible Hulk went into production. For the first time in a decade, Marvel would be transmitted into American living rooms.

    — 7 months ago with 227 notes
    #Spider-Man  #Hulk  #Stan Lee  #CBS  #Universal  #Doctor Strange  #Captain America  #Human Torch  #Ms. Marvel  #Sub-Mariner  #TV  #excerpts 
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