Do I have a doozy for you this week. Look closely at the image below. This, my friends, is a letter Roger Page wrote to the staff at Island Books 27 years ago. Of course, he typed it on one of the typewriters that adorns our shelves in the store today.
It’s a bit prophetic, no? Roger keeps…
NYT, 1987: The decision to locate more chain bookstores away from shopping malls is prompted in part by the fact that only about half as many malls are being built today as in the 1970’s.
Still, not everyone is convinced that the ”superstore” concept makes economic sense. One publisher, who did not want to be identified, said he admired Mr. Hoffman’s business acumen, but expressed doubts that the concept would prove feasible except in a limited number of stores.
Not all the objections to the big stores are logistical.
”An occasional literary book will benefit from that kind of exposure,” said Roger W. Straus, chairman of Farrar Straus & Giroux. ”But by and large, they aren’t the kinds of books the chains can sell well.”